{"product_id":"principium","title":"Principium","description":"\u003cdiv id=\"item\"\u003e\n\u003cdiv id=\"itemtext\"\u003e\n\u003cdiv class=\"section m_versions toggle_section    toggle_section_remember\" data-toggle-section-id=\"m_versions\" id=\"m_versions\"\u003e\n\u003ca href=\"https:\/\/www.ohjeanrecords.com\/collections\/velvet-elevator\" title=\"Velvet Elevator\"\u003eVelvet Elevator\u003c\/a\u003e's debut album Principium is a dense wall of heavy \u003ca href=\"https:\/\/www.ohjeanrecords.com\/collections\/psych\" title=\"psychedelic\"\u003epsychedelic\u003c\/a\u003e sound. With guitars tuned to open C and amps cranked to 11, the Wollongong outfit crafts a crushing sonic landscape rooted in drone, psychedelia and doom. Thematically exploring anthropomorphism, religion and apocalypse through the lens of biblical Revelation, the album's closing tracks tell the story of the Blood Moon. Drawing comparisons to Black Sabbath, The Heads and The Wiz, Principium proves that heavy is about attitude—and these garage-honed musicians have it in spades.\u003c\/div\u003e\n\u003cdiv class=\"section m_versions toggle_section    toggle_section_remember\" data-toggle-section-id=\"m_versions\"\u003e\u003c\/div\u003e\n\u003cp class=\"nav\"\u003e\u003ciframe data-testid=\"embed-iframe\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/album\/7fuCv6zMS0en2M124PPudq?utm_source=generator\" width=\"100%\" height=\"152\" loading=\"lazy\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"itemfooter\"\u003e\u003c\/div\u003e","brand":"Velvet Elevator ‎","offers":[{"title":"Default Title","offer_id":30159023112254,"sku":"CF0124","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/2773\/files\/Velvet_Elevator_-_Principium_Vinyl_LP.jpg?v=1780532095","url":"https:\/\/www.ohjeanrecords.com\/products\/principium","provider":"Oh! Jean Records","version":"1.0","type":"link"}